Our Story

We believe that moms are the quiet power behind everything.

They carry the weight of details no one else sees—snacks packed, schedules memorized, birthdays remembered, tears wiped, dreams nurtured. Their work is relentless, often invisible, and always vital. At momAgenda, we exist to make sure that labor is not only seen but supported.

We believe that planning isn’t about doing more, it’s about doing what's meaningful.

That’s why we create tools that don’t just organize your day but honor your life. Designed by a mom for moms, our planners reflect the real rhythm of motherhood. They separate your schedule from your kids’ so you can see your own life clearly again. They give you space to breathe, dream, and lead with intention, because your goals deserve to live on paper too.

We believe that motherhood doesn’t have to mean losing yourself.

You can be present and purposeful. You can run a household, a business and a life without running yourself into the ground. You can make room for your calling, your creativity, your quiet moments. And when the world feels like chaos, a simple plan can be the first step back to peace.

We believe in showing up for moms because they show up for everyone.

That’s why we’ve spent the last 20 years equipping women with tools that turn overwhelm into order and pressure into purpose. But momAgenda is more than planners—it’s a movement. A quiet revolution for the women holding it all together.

So welcome to momAgenda.

You’re not just buying a planner.

You’re joining a community of strong, smart, beautiful women reclaiming their time, their peace and their power—one to-do list at a time.

About the Founder

Nina Restieri

Nina Restieri, a former successful ad executive and a businesswoman at the helm of a family business. One morning, Nina was attempting to organize her chaotic schedule (and those of her four young children) when she started to think about wedding planners. Why, she wondered, are there hundreds of options for brides to choose from to plan their wedding, but not a single option for mothers to plan their everyday lives? One year of extensive research later, momAgenda was born. The first run of products sold out in three days to 120 stores. At that moment, Nina knew she had struck a chord with women all over the country who had the same desire to bring some order to their hectic schedules.

momAgenda has grown to include a diversified range of products that help organize the lives of mothers and others, including day planners, home organizers, pads, journals and accessories. The collection is sold at leading national retailers and regional boutiques throughout the US.

Today, the brand encompasses a vast range of organizational products, many inspired by its loyal devotees. Our team gets immense joy out of helping the pieces of everyone's personal puzzle—family, career, home and social life—come together.