Twenty years ago, Mom Agenda was born from one simple truth: Moms need more than just a calendar. We need a command center. A trusted partner. A place where our beautiful, chaotic lives can make sense.
For two decades, you've invited Mom Agenda into your homes, your purses, your daily routines. You've shared your lives with us—your wins, your challenges, your busiest seasons and your proudest moments. You've told us what works, what you wish for, and what you can't live without.
We've been honored to be part of your journey.
First of all, you’ve maybe seen some updated colors this year to the website and we’re officially launching our new logo and rebrand! We are so excited for the new products coming this spring and the new look and feel of them! There is another bit of news we want to share…
Our founder, Nina, has poured her heart and soul into Mom Agenda for 20 years. She built this company because she needed it—as a busy mom juggling multiple kids' schedules, she couldn't find a planner that actually understood our lives. So she created one.
Now, with her own kids grown and a new adventure calling, she's ready to pass the torch to a team with the experience, resources, and heart to take Mom Agenda even further.
This isn't about walking away from what works. It's about building on 20 years of trust to serve you even better.
We know change can feel uncertain—especially when it involves something as personal as your planner. So let's be really clear about what's changing and what's not.
Your planner layout structure isn't changing. Let us say that again, louder for the people in the back: The Mom Agenda planner layout structure you know and love is staying exactly the same.
Those weekly spreads with rows for everyone in your family? Not touching the structure. Those monthly views? Staying put. The notes sections, the contacts pages, all those thoughtful details that make Mom Agenda actually work for mom life? All staying.
This layout structure is the heart of what makes Mom Agenda special. It's sacred to us, just like it is to you.
Here's where it gets fun. For years, you've been telling us what you wished Mom Agenda offered. We've been listening—and now we have the resources to make it happen.
🎉 A 12-month academic desktop planner (your most requested item!)
Finally! A beautiful desktop version that covers the full academic year, so you can plan at home just like you do on the go.
🎉 A more flexible desktop planner
We heard you loud and clear: you use those planner rows for SO much more than just tracking kids. Work projects, meal planning, personal goals, extended family schedules—you've been creative! So we're removing the "kids" labels while keeping the exact same row structure. Now you can use your planner exactly how YOUR life needs it. Same beloved layout, total flexibility. This means that My Agenda and Mom Agenda will be come one singular product with MORE color options.
🎉 Beautiful new paper
We're introducing a gorgeous light off-white paper (still the same premium 70# weight you love) that's the perfect balance—not too cool-toned, not too ivory. Just right. It's easier on the eyes and works beautifully with all pen colors. Our pen test proved that the tone is the only change!
🎉 Fresh, modern aesthetic
Our new look is here! We're introducing contemporary designs and color palettes that feel current and energizing, while still honoring the sophistication you expect from Mom Agenda. Updated fonts inside and out give everything a fresh, modern feel.
🎉 New planning accessories
We're expanding beyond planners to bring you coordinating tools that make organizing your family's life even easier.
🎉 More resources and support
With new investment and expertise behind us, we're able to create more content, more helpful tools, and more ways to support you in all the chaos and beauty of mom life.
And here's what makes us most excited: This is just the beginning. With expanded resources and a team dedicated to growth, we'll be able to bring you even more of what you've been asking for in the years ahead.
Twenty years ago, I started Mom Agenda because I needed it. As a mom juggling multiple kids' schedules, I couldn't find a planner that actually understood our lives—one that gave each child their own column, that had space for the million little details only moms track.
So I created one
What happened next changed my life. Thousands of you found Mom Agenda, and it became part of your daily routine. You shared your stories, your feedback, your lives with me. You told me what worked and what you wished for. You built a community that has been the greatest joy of my career.
Now my kids are grown, and I'm ready for my own next adventure. But I couldn't move forward without knowing Mom Agenda was in the best possible hands.
I'm thrilled to pass this company to a team that has the experience, resources, and most importantly, the heart to honor what we've built together while taking it to new places. They've listened to you. They understand what makes Mom Agenda special. And they're committed to keeping the planner you love while adding the features you've been requesting.
Your planner layout isn't changing—that's sacred. But get ready for exciting additions, fresh designs, and even more ways Mom Agenda can support you.
Thank you for 20 incredible years. Thank you for trusting me with your chaos, your dreams, your daily lives. I'll still be using my Mom Agenda every day, just like you.
Here's to the next chapter, for all of us.
With love and gratitude,
Nina
Today marks the beginning of our visual rebrand—you'll see our fresh new look across our website and social media. We're keeping the sophistication and warmth you love, just making it feel more current and energized.
In April 2026, you'll get your first look at our reimagined 2025-2026 planner collection. We can't wait to show you what we've been working on.
Between now and then, we'll be sharing sneak peeks, behind-the-scenes glimpses, and early access opportunities for our most loyal customers (that's you!). Make sure you're following us on Instagram and Facebook, and keep an eye on your inbox.
We know you might have questions—we would too! We've put together a detailed FAQ below to address what we think you'll want to know. But if we've missed something, please reach out. Drop a comment, send us a DM, or email us at info@momagenda.com. We're here, we're listening, and we genuinely want to hear from you.
This announcement might feel big, but here's what it really comes down to: Mom Agenda is getting the investment and resources to become everything you've been asking for, while staying true to everything that's made it work for 20 years.
We're not leaving behind what works. We're building on it.
Thank you for being part of this journey. Thank you for your trust, your feedback, your loyalty, and your belief in what we do.
Here's to the next 20 years—together.
With gratitude, The Mom Agenda Team
Be the first to shop all new planners in early April 2026, before the public!
No! The Mom Agenda planner layout structure you know and love is staying exactly the same. The weekly spreads with rows for your family, the monthly views, the notes sections—the structure isn't changing. We ARE removing the "kids" labels from the desktop planner rows because we heard from so many of you that you use those rows for all kinds of things beyond just kids (work projects, meal planning, fitness tracking, other priorities). The row structure stays identical—you'll just have more flexibility to use it however works best for you.
Mom Agenda is now owned and operated by experienced operators who are also families in the trenches—together they have 14 kids all under the age of 12! The team brings expertise in product development for large women's communities, youth mentorship programs, and scaling e-commerce brands. They have both the operational skills to grow Mom Agenda and the personal experience to understand what busy moms actually need.
After 20 wonderful years, Nina's kids are all grown and she's ready for her next personal adventure! She's spent considerable time carefully selecting new ownership to ensure Mom Agenda continues thriving for decades to come. This is a positive life transition for her, and she's confident the brand is in excellent hands.
The layout structure isn't changing—that's sacred. What IS changing:
Great question! We've heard from so many of you that you use the desktop planner rows for all kinds of things—not just tracking kids' schedules. Some of you use them for work projects, meal planning, personal goals, fitness tracking, or other family members. We're making the planner more flexible by removing the "kids" label while keeping the exact same row structure. You can now use those rows however works best for YOUR life. So these two historically separate planners are becoming one… The Desktop Planner.
We're also unifying the paper to a beautiful light off-white shade (still the same premium 70# paper quality) that's the perfect middle ground between the cool-toned white in the Mom Agenda and the warmer ivory in the My Agenda. Same premium quality, just one perfect shade.
Our 2025-2026 planner collection launches in early April 2026. We'll be sharing sneak peeks in the coming weeks, and our most loyal customers will get early access opportunities—stay tuned!
We're committed to keeping Mom Agenda accessible to moms. Our pricing will reflect the quality, expanded options, and added value we're bringing to the collection. Any adjustments will be thoughtful and fair.
Absolutely! While we're adding fresh new options to appeal to a wider range of moms, we'll continue honoring our heritage with styles that feel familiar to long-time customers.
Quality is non-negotiable. Period. We're committed to the same high manufacturing standards you've come to expect and with increased resources, we're able to be even more rigorous about quality control. The planners you receive will be every bit as well-made as they've always been. We are still using the same supplier that Nina always used.
Yes! Our Facebook group, Instagram community, and email list aren't going anywhere. In fact, with expanded resources, we're hoping to make the community even more engaged and supportive. We'll be creating more content, hosting more conversations, and finding new ways to connect moms who get it.
We completely understand—your planner is personal, and change can feel uncertain. Here's what we want you to know: Everything that's made Mom Agenda work for 20 years is staying. The layout structure, the quality, the values, the commitment to understanding mom life—all intact. What's changing is that we now have resources to grow and improve in ways we've wanted to for years, implementing changes YOU'VE been asking for. Give us a chance to show you that this evolution is about honoring what you love, not abandoning it.
We'll be sharing sneak peeks, early access opportunities, and behind-the-scenes looks at what we're creating!
We're here for you! You can:
Seriously, reach out. We want to hear from you, answer your questions, and make sure you feel good about this transition.
While Nina won't be involved in day-to-day operations anymore, she's been integral in planning this transition and has helped guide key decisions like naming, color schemes, and sharing insights about what her community of moms have loved over the years. She'll continue cheering Mom Agenda on as a loyal customer and supporter—and she'll still be using her planner every day, just like you!
First, we hope you'll give the new options a fair chance—we've worked hard to create things we think you'll genuinely love, all based on your feedback. But we also understand that personal preference matters. If the new designs aren't your style, we'll still have options that feel more classic and familiar. And of course, your feedback matters to us. If something isn't working, tell us. We're listening and committed to serving this community well.
